Because social media shines a spotlight on every action of every corporation and individual, many companies are trying to show a personable side. Tackling social issues has become more mainstream over the last few years, but it can be a minefield. However, there are ways you can make a difference through your company.
Adopt Environmental Standards
One of the best ways you can passively make a social impact is by creating an effective environmental policy for your company. Talk about the methods by which you intend to reduce your company’s carbon footprint and invite others to do the same. Ensure that your employees are on the same page as you.
Take advice from numerous climate scientists that promote greener ways of living. Invest in solar for your business. Make recycling the main option within the walls of your own store. Promote the idea that you are a green business. This will not only be great for the environment, but it can also alert others of the potential dangers of climate change.
Start a Donation Drive
Most companies will talk about the issues, but it is time for you to do something. Nearly every business starts coordinating with donation drives to better the lives of other people. As you think about ways to get socially involved, reach out to charities you want to support, they will gladly work with you.
You can use POS software to keep track of donation inventory. This enables you to track how much has been donated through your company. Additionally, you can incentivize donations by customers showing their direct receipts for the charity. You can then give small rewards as a token of gratitude.
Get Ahead of the Issues (or Not)
In a fierce political climate, it has become increasingly clear that people want companies to speak out. The best way to prepare yourself for supporters of a movement seeking corporate aid is by posting a statement in coordination with a particular group’s opinion.
However, there may be instances where you might not agree with a trending opinion. Do not feel like your business has to represent opinions you do not agree with. You can just say nothing. You may face small boycotts occasionally, but they do not last. You will be proud you stuck with your personal beliefs.
These are just a few of the ways your company can make a difference in the world. There are plenty of others, to be sure, but focus on the charities or movements you find most important. Doing these things will help mark your business to the public as one that cares about positively impacting the world.
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