The millennial generation is quickly becoming a dominant force in the global market. As more millennials become adults with disposable incomes, marketing professionals are struggling to keep up with what appeals to them. Thankfully, it’s not as hard as it seems. Whether you’re looking to hire millennials or sell to them, here are a few tips for making your business more appealing to this generation.
One thing that millennials care about is flexibility. They’ve had access to the internet for most of their adult lives. They also make up the largest part of the gig economy of freelance and contract workers. Many millennials live fast-paced, unpredictable lives, and they’re looking for brands that can keep up. If your business can prove that it puts adaptability and innovation at the forefront of its professional ethos, millennials will be interested.
Millennials are interested in buying from and working for companies that are environmentally conscious. Actually giving back is important to millennials, and they show it with their wallets. Environmental impact and sustainability are more than just buzzwords; they’re a driving market force. Many businesses have noticed and are capitalizing on the interest in environmental issues. From the doTERRA Healing Hands Foundation to Clif Bar & Company’s solar panels, many businesses are moving to give back to seem more appealing. If you can show that your company cares about the environment, millennials will pay attention.
If you want to make your business more appealing to millennials, you have to meet them where they’re at. It’s a simple fact that millennials don’t read print magazines, and they don’t watch cable TV. Most of the content that this generation consumes is online. Social media posts, podcasts and videos are the types of content driving millennials to the market. In order to appeal to millennials, you have to be smart about your online presence. Search engine optimization (SEO) and native advertising are critical weapons in your business’s arsenal, and if you want to market to millennials, you should learn how to use them well.
As millennials are growing older, settling down and gaining traction in the workforce, they’re also becoming a major force in the global economy. Companies that can’t figure out what drives them are doomed to fail in the coming decades. Meanwhile, companies that are open to learning about and acting on what millennials are interested in will thrive for years to come.
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